Azimuth Stories


Articles on advertising.

The Guardian

Retail 2.0: the technology is on its way, but are brands ready?

Radio-frequency identification and near field communication can revolutionise the high street, so why is it taking so long?

Fashion brands should swap ads for tech-driven customer engagement

Fashion brands are missing a trick by not taking advantage over tech solutions that connect them with customers, choosing traditional and ineffective advertising strategies time and again.


Just imagine if advertising were likeable

Imagine a world in which most of the brand information that reaches us is immediately relevant to our individual needs and interests, has some form of direct value and is honest in its approach. Advertising like that might even be likeable.


When Sweden rules the world

Ten useful takeaways from the Swedish Way 2.0. 

Online offers the chance for a better brand connection

Why we're still just getting started unlocking the true promise of digital advertising.