Azimuth Stories
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Converse / Canvas Experiment

Roles: Account, Concept development, Copy

Large physical installation and integrated social and event campaign. At its heart, a fully-functional low-resolution digital screen built out of 480 Converse Chuck Taylors, each connected to a servomotor enabling 180° rotation. The shoes acted as pixels, enabling the "screen" to render images and animations. The Canvas Experiment generated 20 million Facebook impressions, 800,000+ new fans, 26 million unique users and +50% sales in stores with screen, all in its first month.

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